Tuesday, 12 June 2012

SME Owners and Social Media

To SME Owners.

Let me try and not be to controversial, as owners of sme businesses that are b2b selling product or services and do annual sales of R3m-R20m , you may wish to take note of the following.

Think hard of which Social Media channel to use, ie Linkedin, facebook,twitter, relative to management of your time?

I have spent about 400 hours in the last 5months doing research on the above.

Sure there are exceptions to the rule!

Here's what I have based my assumptions on, a lot of sme owners work more in their businesses than on, most people are busy being busy and love telling others how busy they are( who cares, just get the result),6 to 8 people out of 10 manage time poorly, alot of businesses allow to many of their clients to manage them. So we get the picture, do we?(I have spent 30 years studying peoples time management habits)

So on top of all the above, you now have to find time to communicate via social media platforms, it would appear that you have to be in the game, so use only one of the above three, you as the owner will have to spend time on social media, given the size of your business, you have to be that resource, can not afford a full time SM person, plus you will want to control the input, agree!

We all remember when the world wide web hit the market, most businesses just to stay in the game had to have a website, no different now.
I prefer to use linkedin, gives opportunity to join different groups, access to different discussions on a variety of markets and industries,etc,etc.

Till next time may the Force be with you, I am your silent partner helping you work on your business.
Guy Daines

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