Tuesday, 26 May 2015

How is your business Strategy.

To Sme Owners,

Always good to review your strategy in this changing world, change and more change, it is key that your staff understand that they may have to change direction overnight.

Here are a few pointers, for a Hold Strategy.
- segment your market and clients.
- upgrade packaging.
- look at ways to add more value.
- have very tight control on every thing in the business, (yep control freaks will enjoy this)

A Build Strategy
- new product development, innovate!
- aggressive pricing
- focus your business units on speed.

So go look at what you need to change/ adjust, it will refocus your mind.

Till next time may the Force be with You. Blog by Kyle Daines
Thank you to those who view my blogs, from, UK, USA, France, Hong Kong, China, Russia, Romania, Germany. South Africa.

Wednesday, 20 May 2015

Review your sales and marketing material

To SME Owners

When last did you layout your BRANDED material on your desk, boardroom table, and review it.

Building your business brand can be quicker than you think, plus brand building is an ongoing focus.

How does your opposition material stand up to your material, good to do this review once a year.
You do not have to spend big bucks, go to your local quick print shop, like Minute Man Press.

Has your material, got emotion, storytelling in the content, these are very powerful factors,
have you a common thread that focuses your prospective clients on how you will solve their problems.

Does your sales team understand what is being communicated and why, do they believe.

Go review your stuff now, it is an interesting project.

Till next time my the Force be with you. Blog by Kyle Daines

Thursday, 14 May 2015

The Mind of the STRATEGIST

To SME Owners

Always important to be comfortable with how you think about strategy, your strategic views of the industry you are in, your level of understanding what is strategy.

This is more important for those owners that have got through the first THREE years of trading.
Why, by now you will have a feel for the playing field, know your key competitors, and hopefully are working more on your business than in.

So to give you some input, look strategically,

- your status of your market,
- the status of your staff,
- the status of your opposition,

From here identify three key strategic opportunities.
Then ask your self will these make me sustainable sales stream.

Sure nice and simple.
Till next time my the Force be with you.Blog by Kyle Daines.

Wednesday, 13 May 2015

Where are your Priorities

To SME Owners

Always good to refresh what should be your PRIORITIES, gives you focus if you list them down.
I have a client that I met with every Wednesday, on this desk he has his "P" list, that we go through.

Have you listed these priorities,

-each day review sales numbers,
-check how many new clients your business has taken on,
- relook your pricing strategy, you can have more than one pricing approach,
-review any expense over R5k,
-are you delegating,
-have you been to visit clients, what is the market feedback,
-what equipment needs up grading.

The TRICK is to have a list and work it day in day out 365 days a year.

Till next time may the Force be with you. Blog by Kyle Daines

Thursday, 7 May 2015

Your Business Model

To SME Owners.

Here is a fancy few words , been used in business for about the last 8 years.

What does your BUSINESS MODEL look like.

Here are some guide lines.

- Your model should show you HOW you are going to make money.
- What people, financial, and equipment you need to invest in.
- Your Target market.

Too name a few blocks that make up your model, after that you develop and implement your strategy, and then put in place action plans.

Till next time may the Force be with you. Blog by Kyle Daines