Wednesday, 15 August 2012
SME Marketing Communications B2B
To SME Owners
If you want to go this route as part of your Build strategy here are some areas to give you Focus.
-What do you want to achieve from implementing MCB2B, list the 4 key objective,
-Have a feel for the budget, it is an INVESTMENT, not a marketing cost,
-Time frame and timing,TIMING is critical.
Who are you going to be targeting.
Part of the above is deciding how to allocate your resources(money and staff) among the MC you have chosen.
For B2B here are a few marketing communication tools, trade shows/ exhibitions, e marketing, yep
Ads in certain targeted magazine's, (if you go this route, to create momentum need to sustain your investment) social media (LinkedIn, this takes many hours of dedication to achieve ROE)
Most sme businesses use sales promotion, in the form of sales reps(selling function) that's their budget done and dusted as the saying goes, very little funds left for all the Fancy stuff.
So yes sales team training, managing, developing and controlling takes up most of your time.
Till next time may the Force be with you, I am your silent partner helping you work on your business.